When we heard the new Super Duty®’s were set to showcase some new bling, we knew we had to be a part of it, and truthfully, it wasn't easy.

Daniel Sprague -- the master behind all of our designs and the founder of Main Event Emblems stewed on how to make these badges work, it involved a lot of late nights and dirty hands in the shop.
One of the trickiest parts of putting this massive product together was the venting system. Each vent has to be bent at a very particular angle in order to fit within the indent on the vehicle. I can't reveal all of our secrets, but we definitely go through quite a few prototypes before we finally land on a design that works (including even making some out of wood).
Our replacement fender emblems for the 2023 Super Duty® are the most complicated product we’ve made to date. Each badge consists of 8 pieces of metal (7 of them available to powder coat) including 3 sets of vents, 2 pieces of plastic and 5 clips. This marks the first time our products have required the use of clips, the quality is reflected in the weight, not just the length.
Our collaboration with EJS Customs was actually a very quick turnaround. Travis Smith, owner of EJS, reached out to us right after our product launch expressing how much he would love to run a set for SEMA 2023. Our team made the 2 week turnaround work as these emblems are way too cool to not have at the show.
Like us, EJS is family owned and operated, they love what they do and it shows. Throughout our conversations we found that this truck had to be custom top to bottom. Our new fender emblems are fully customizable from the vents to the font making it a perfect touch to the build. We worked with the exact combination of color that Travis was going for: Illusion Ruby and Champagne Bronze from Prismatic Powders. Needless to say, it’s a perfect match.
The most exciting aspect of this newly launched product is the opportunity to incorporate your ideas, artwork, and personal style into these trucks for years to come - or until Ford switches it up yet again. Alas the work is never done!